Michael Hackmer
Founder, Your SEO Consultant
Social Web Tactics

SEO SITE AUDIT

An SEO Site Audit is important, because it allows us to identify technical challenges with your website that need to be fixed, as well as any issues with the existing content.

We will identify broken links, missing image tags, examine your sitemap and other technical aspects of your website’s code.

From this audit we can fix what needs to be fixed, as well as provide you with website architecture improvements, link building recommendations, ways to optimize content and and more.

Step 1: Discuss Your Business and Target Audience

We start every SEO project by listening to you. We want to understand your business, and your target audience. This will include you providing us with a list of your competitors, and information about your company's background and mission.

Complete Website Audit

We use various software tools, as well as research, and competitor insights to determine where the technical errors exist, as well as where the opportunities are for improvement. We will need access to your Google Analytics, Webmaster Tools, Website CMS, and other accounts to complete a total audit.

Strategy For Improved SEO

Lastly, we develop a complete strategy for improving your search engine optimization. This typically includes keyword, phrase and topic research, global and local optimization opportunities, site architecture changes, and a content marketing plan.

To the right, we have listed additional aspects of what a SEO Site Audit includes:

  • 301 / 302 Redirects
  • Meta Data
  • 404 and other 400 Level Errors
  • 500 Errors
  • Title Tag Use
  • Duplicate Page Content
  • Duplicate Page Title
  • URL Review
  • Website Structure
  • Sitemap (XML and Web)
  • Site Declarations
  • Use of #NoFollow attributes
  • Broken links (internal and external)
  • Anchor Text
  • Pages Containing Too Many On-Page Links
  • Meta Description Tag Utilization
  • Images (ALT tags are important for SEO and ADA compliance)
  • Robots.txt
  • Meta-robots
  • Page blocks
  • Canonical Tags
  • Indexed URLs
  • Total URLs Receiving Traffic
  • Total Keywords Ranked In The Top 20

With so much these days hinging upon the success of your online marketing efforts and your website, expert SEO and analytics are critical to measuring what is working well and what needs to be changed or stopped.

OUR TEAM IS AVAILABLE TO DISCUSS YOUR SEO OR CONTENT MARKETING PROJECT. REACH OUT TO US TODAY, SO WE CAN PROVIDE A PRELIMINARY REVIEW.

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