Link building is about credibility and relevance.
For example, if you are a defense contractor, do you want a link to your website from a dance academy? If you run a restaurant in Iowa, do you want a link to your website from a Chinese investment firm? The answer to both questions is "no." The reason is simple: you want links to your website that are credible and relevant to your business.
Search engines operate the same way. When they crawl your website and see outbound and inbound links, they want to see things that make sense. A lot of links to or from a business that has no relevance to yours or your industry will likely be flagged as spam.
When it comes to building links, we follow a very detailed process to ensure that we build quality links over quantity, which will help your business get the right kind of traffic.