The term “content marketing” has become so overused and misapplied. In fact, many companies I speak with often believe they have not actually done content marketing unless they have put up a blog or generated an audience in social media. Then there are those marketers who have pushed forward with creating so much horrible, boring,

There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how much

Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has