Appearing high in local search results and online directories is critical to the marketing success of any small business. To help businesses and others across the U.S., Your SEO Consultant has kicked off a new, affordable service called Online Directory Review and Local Search Improvement. This program, which is designed for small businesses such as
The term “content marketing” has become so overused and misapplied. In fact, many companies I speak with often believe they have not actually done content marketing unless they have put up a blog or generated an audience in social media. Then there are those marketers who have pushed forward with creating so much horrible, boring,
I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks they can launch with a site 60-percent ready, but the first 2 weeks of a
Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign
There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how much
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
The Loudoun County Field Hockey League was born over a three-week period of time beginning in mid-August of 2014. Like any new organization, we did not have any web or social media presence. As we started to plan what we needed to do, we set goals to capture key local search terms as quickly as possible.